CEO @ VXTRAHEALTH.com

Larry Hightower: Healthcare Operator and Vxtra Health CEO

Over 30 years inside the system that pays for healthcare. I can't unsee what I saw. It is unacceptable.

So I sold my company and reinvested everything to build a better way. Now I write and speak about what employers, physicians, and communities can do when they stop accepting the old rules.

Larry Hightower, Co-Founder and CEO of Vxtra Health

2005

Founded Vxtra Partners, serving physician practices in 24 states

2023

Sold to a national, PE-backed roll-up

Today

Co-Founder & CEO, Vxtra Health

Health insurance companies have hijacked healthcare — keeping doctors and nurses from doing what they do best, and patients from getting what they need when they need it. It's just unacceptable.
Biography

A career built around physicians, employers, and better outcomes.

Larry has spent more than 30 years on every side of healthcare. After a career bringing medical innovation to market, in 2005 he founded Vxtra Partners, a national firm that provided health benefits for large independent physician practices in 24 states.

He sold it in 2023 to a national, PE-backed roll-up. Instead of retiring, he reinvested everything to develop Vxtra Health.

Today, Vxtra Health is a transparent, physician-led health plan for middle-market employers in the towns the big carriers ignore.

Larry Hightower speaking on stage at a healthcare convention
Principles

What guides Larry's work.

Make costs visible.

The people paying for care deserve clear information.

Keep physicians in charge.

Clinical decisions belong with doctors and patients.

Bring better care home.

Smaller communities deserve leading care and technology.

Build, don't attack.

Show a better model and invite people into it.

Topics

Where Larry focuses

Healthcare transparency

What employers should know about cost, data, and accountability.

Physician-led decisions

How to return clinical authority to doctors.

Community buying power

How local employers and physicians can organize for better care.

Differentiated businesses

Why a better experience beats a louder pitch.

Vxtra Health
Current work

Vxtra Health is the next chapter.

Larry launched Vxtra Health to bring physicians and self-insured employers together in a collaborative, transparent environment.

Explore Vxtra Health
Stay connected

Follow Larry.

New ideas and company updates, without the noise.

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Invite Larry to speak

Healthcare. Leadership. Growth.

Available for employer, physician, broker, and investor audiences.

Booking Inquiry via LinkedIn