CEO @ VXTRAHEALTH.com

Over 30 years inside the system that pays for healthcare. I can't unsee what I saw. It is unacceptable.

So I sold my company and reinvested everything to build a better way. Now I write and speak about what employers, physicians, and communities can do when they stop accepting the old rules.

Larry Hightower, Co-Founder and CEO of Vxtra Health

2005

Founded Vxtra Partners

2023

Sold Vxtra Partners

Today

Co-Founder & CEO, Vxtra Health

Health insurance companies have hijacked healthcarekeeping doctors and nurses from doing what they do best, and patients from getting what they need when they need it. It's just unacceptable.
Biography

A career built around physicians, employers, and better outcomes.

Larry has spent nearly 30 years bringing clinical and business ideas to market for large, independent medical practices. His work spans medical technology, practice operations, and employer health benefits.

In 2005, he founded Vxtra Partners to help medical practices improve the cost and quality of their benefits. After selling it in 2023, he reinvested the proceeds to co-found Vxtra Health.

Today, Larry brings physicians and self-insured employers together through a more collaborative, transparent health plan model.

Larry Hightower in conversation
Principles

What guides Larry's work.

Make costs visible.

The people paying for care deserve clear information.

Keep physicians in charge.

Clinical decisions belong with doctors and patients.

Bring better care home.

Smaller communities deserve leading care and technology.

Build, don't attack.

Show a better model and invite people into it.

Topics

Where Larry focuses

Healthcare transparency

What employers should know about cost, data, and accountability.

Physician-led decisions

How to return clinical authority to doctors.

Community buying power

How local employers and physicians can organize for better care.

Differentiated businesses

Why a better experience beats a louder pitch.

Vxtra Health
Current work

Vxtra Health is the next chapter.

Larry launched Vxtra Health to bring physicians and self-insured employers together in a collaborative, transparent environment.

Explore Vxtra Health
Healthcare metaphor
Stay connected

Follow Larry.

New ideas and company updates, without the noise.

Follow on LinkedIn
Invite Larry to speak

Healthcare. Leadership. Growth.

Available for employer, physician, broker, and investor audiences.

Booking Inquiry via LinkedIn